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    Almond Biscotti Breakfast, Brunch, Desserts
    Cappuccino-Chocolate Coffee Cake Beverages
    Caramel Apple Cider Beverages
    Caramel Macchiato Beverages
    Caramelized Espresso Frappe Beverages
    Chai Tea Beverages
    ChocoMocha Tofu Frosting Breakfast, Brunch, Desserts
    Chocolate Cappuccino Mousse Beverages
    Chocolate Espresso Pudding Breakfast, Brunch, Desserts
    Chocolate Fudge Squares With Mocha Glaze Breakfast, Brunch, Desserts
    Chocolate-Banana Trifle Breakfast, Brunch, Desserts
    Coffee Banana Smoothie Beverages
    Coffee Cheesecake Breakfast, Brunch, Desserts
    Coffee Coffeecake Breakfast, Brunch, Desserts
    Coffee Italian Ices Beverages
    Cranberry Bliss Bars Breakfast, Brunch, Desserts
    Date Scones Breakfast, Brunch, Desserts
    Double Chocolate Chip Crome Frappucino Beverages
    Eggnog Latte Beverages
    Frappuccino Beverages
    Frappuccino Beverages
    Frappucino Beverages
    Frappucino Beverages
    Frozen Cappuccino Beverages
    Frozen Cappuccino Beverages
    Frozen Mud Pie Sandwiches Breakfast, Brunch, Desserts
    Frozzen Frappucino Beverages
    Fruit with Mocha Fondue Breakfast, Brunch, Desserts
    Gingerbread Latte Beverages
    Gingersnap Scones with Espresso Glaze Breakfast, Brunch, Desserts
    Harvest Coffee Cider Beverages
    Hot Mocha Beverages
    Iced Caramel Macchiato Beverages
    Iced Constantine Coffee Beverages
    Iced Espresso Beverages
    Irish cream espresso Beverages
    Italian Date Thumbprints Breakfast, Brunch, Desserts
    Kahlua-Fudge Sauce Condiments, Sauces, Seasoning
    MArble Pound Cake Breakfast, Brunch, Desserts
    Mapple Oat Scones Breakfast, Brunch, Desserts
    Minty Hot Mocha Beverages
    Mocha Brownies with Fresh Raspberries Breakfast, Brunch, Desserts
    Mocha Crumb Cake Breakfast, Brunch, Desserts
    Mocha Java Beverages
    Mocha Mudslide Beverages
    Mocha Slush Beverages
    Mocha coconut Frappuccino Beverages
    Mocha-Caramel Tree Cookies Breakfast, Brunch, Desserts
    Mocha-Vanilla Sauce Condiments, Sauces, Seasoning
    ORange Oatmeal Flat Scones Breakfast, Brunch, Desserts
    Old Fashioned Coffee Cake Breakfast, Brunch, Desserts
    PEanut Butter Cookies Breakfast, Brunch, Desserts
    Peppermint Mocha Beverages
    Rum-Sauced Bananas Breakfast, Brunch, Desserts
    STARBUCK'S JAVA FLOAT Beverages
    Scottish Oat Scones Breakfast, Brunch, Desserts
    Simple One Cup Chai Beverages
    Spiced Holiday Coffee Beverages
    Strawberry-White-Chocolate Dessert Breakfast, Brunch, Desserts
    Vanilla Iced Coffee Beverages
    White Chocolate Mocha Beverages
    Starbucks is the world's largest multinational chain of coffee shops. Founded in 1971 as a coffee bean retailer, then acquired in 1987 by Howard Schultz, it has acquired and built coffeehouses all over the world. In addition to drip brewed coffee and espresso beverages, Starbucks shops also serve tea and bottled beverages, pastries, and ready-to-eat sandwiches. Some Starbucks stores are inside other retail locations such as supermarkets, banks, and bookstores.

    Starbucks Corporation

    Starbucks' corporate headquarters are in Seattle, Washington, United States. Currently the members of the company's board of directors are Jim Donald, Barbara Bass, Collin Mullahy, Bill Bradley, Mellody Hobson, Olden Lee, Greg Maffei, Howard Schultz, James Shennan, Javier Teruel, Robert Marsee, Myron Ullman, and Craig Weatherup.

    Starbucks U.S. Brands, LLC, is a Starbucks owned company that currently holds and owns the property rights to approximately 120 Starbucks Coffee Company patents and trademarks. It is located at 2525 Starbucks Way in Minden, Nevada.

    History

    The original Starbucks store, founded in 1971 moved to its present location at Seattle's Pike Place Market in 1976.

    The first Starbucks was opened in Seattle, Washington in 1971 by three partners—English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue from 1971 to 1976. That store then moved to 1912 Pike Place. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.

    Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, suggested that the company sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its focus. To them, coffee was something to be prepared in the home. Certain there was much money to be made selling drinks to on-the-go Americans, Schultz started the Il Giornale coffee bar chain in 1985.

    In 1984, the original owners of Starbucks, led by Baldwin, took the opportunity to purchase Peet's. (Baldwin still works there today.) In 1987 they sold the Starbucks chain to Schultz's Il Giornale, which rebranded the Il Giornale outlets as Starbucks and quickly began to expand. Starbucks opened its first locations outside Seattle in Vancouver, British Columbia, Canada (at Waterfront Station) and Chicago, Illinois, United States that same year. At the time of its initial public offering on the stock market in 1992, Starbucks had grown to 165 outlets.

    The first Starbucks location outside of North America opened in Tokyo in 1996. Starbucks entered the U.K. market in 1998 with the acquisition of the then 60-outlet Seattle Coffee Company, re-branding all its stores as Starbucks. By November 2005, London had more outlets than Manhattan, a sign of Starbucks becoming an international brand.

    In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises, bringing the total number of Starbucks-operated locations worldwide to more than 6,400. On September 14, 2006, it was announced by rival Diedrich Coffee that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company owned locations of the Oregon-based Coffee People chain. Starbucks representatives have been quoted as saying they will convert the Diedrich Coffee and Coffee People locations to Starbucks stores.

    Today

    According to the company fact sheet, as of November 2006, Starbucks had 7,102 company-operated outlets worldwide: 5,668 of them in the United States and 1,434 in other countries and U.S. territories. In addition, the company has 5,338 joint-venture and licensed outlets, 3,168 of them in the United States and 2,170 in other countries and U.S. territories. This brings the total locations (as of November, 2006) to 12,440 worldwide.

    In some cities there are Starbucks stores located across the street from each other. The highest Starbucks in the world is in the Stratosphere in Las Vegas, Nevada.

    Name and logo

    The company was in part named after Starbuck, the first mate character in the book Moby-Dick, as well as a turn-of-the-century mining camp on Mount Rainier, Starbo or Storbo. According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his creative partner Terry Heckler heckled: "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo." Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.

    The company logo is a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been streamlined over the years. In the first version, the Starbucks siren had bare breasts and a fully-visible double fish tail. In the second version, her breasts were covered by hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle's Pike Place Market and on Starbucks Anniversary Blend 1 lb coffee bags.

    At the beginning of September 2006, Starbucks temporarily reintroduced their original brown logo on paper hot beverage cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business, however the vintage logo has sparked some controversy due to the siren's bare chest. Recently, an elementary school principal in Kent, Washington was reported as asking teachers to "cover up" the mermaid of the retro cups with a cup sleeve of some kind.

    Trademark protection

    Like most companies, Starbucks defends its trademarks. In 2000 San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on coffee mugs, t-shirts and stickers that he sold on his website and at comic book conventions. Dwyer felt that since his work was a parody it was protected by his right to free speech under U.S. law. The judge agreed that Dwyer's work was a parody and thus enjoyed constitutional protection, however he was forbidden from financially profiting from using a "confusingly similar" image of the Starbucks siren logo. Dwyer is currently allowed to display the image as an expression of free speech, but he can no longer sell it.

    In 2003, Starbucks successfully sued a Shanghai competitor in China for trademark infringement, because that chain stores used a green-and-white logo with a similar sounding Chinese name.

    Starbucks stores

    Starbucks stores serve a variety of brewed coffees, which change on a weekly basis in order to provide customers with an easy way to sample a variety of coffees and blends. Also served are an array of other hot drinks, both espresso-based (like lattes and cappuccinos) and non-espresso based (like hot chocolate, hot white chocolate, steamed cider, and "cremes", Starbucks' term for steamed milk with various flavored syrups added). During winter months the hot drinks are the main staple for Starbucks. However, during the warmer months most of its revenue does not come from coffee, but from Frappuccino blended coffees and blended cremes. These drinks are made from a base plus syrup and ice. Stores in Seattle, Chicago, Maryland, and other areas are experimenting with hot breakfast options such as ham, egg, and cheese on a muffin and eggs Florentine sandwiches. Starting at the end of January, many stores in New England will also carry what's called "warming." With ovens in stores, Starbucks will also be able to heat existing pastries and lunch sandwiches.

    Starbucks' whole-bean coffee is roasted in one of four roasting plants, located in: Kent, Washington; York, Pennsylvania; Carson Valley, Nevada and Amsterdam, Netherlands. These whole beans are packaged shortly after roasting and are shipped in air-tight bags which incorporate a pressure valve allowing the beans to continue to emit gases after packaging. Whole beans, and some varieties of packaged pre-ground beans, are available for purchase at all Starbucks store locations and in many grocery stores.

    Most coffee drinks can be customized in some way (e.g. using skim milk instead of whole milk for a "nonfat" option, or mixing regular and decaffeinated coffee to make a "half-caf"). Flavored syrups and whipped cream can be added; cappuccinos can be made with more foam ("dry") or less foam ("wet"). Other options include "extra hot" and "soy."

    Language

    The lingo used at Starbucks is designed for efficient communication between employees and with customers while ordering drinks or "marking the cups." There is a prescribed order in which to say each modifier, ending with the name of the drink itself. Ordering a drink may begin with whether or not the drink is iced, whether it is decaffeinated, the number of shots of espresso (if different from the standard recipe for that drink), the size of the cup, any flavoring added, the kind of milk requested, (eg. non-fat milk, organic milk, breve, heavy cream, or soy milk), any additional customizations (e.g. no foam, extra hot) and finally the name of the beverage.

    For example, the order of an iced latte, grande, with vanilla syrup, decaf, with whipped cream, skimmed milk, and an extra shot, would be called as an "Iced Decaf Triple Grande Vanilla Non-fat (or Skim) with whip latte." In other words, you simply say iced if it is a cold beverage, or nothing if it is hot, which is default, and then read down the list of modifiers listed on the side of the cup.

    If not otherwise specified, drinks are made hot, with caffeinated espresso and whole milk. The basis for all "bar" or espresso based drinks is the latte, which consists of espresso, steamed milk, and a dollop of foamed milk. From there exist variations such as the cappuccino (with espresso, and a heavy cap of foam), and the caramel macchiato (with vanilla syrup, steamed milk, a 1/2 inch layer of foamed milk which is added so that it can "hold" the shots of espresso poured over top, and the caramel sauce in a cross-hatch pattern).

    Frappuccino

    Starbucks is known for its signature Frappuccino, a flavored drink of coffee, milk and sugar blended with ice. The name is a portmanteau of “frappé” and “cappuccino,” and was introduced in 1995. Frappuccinos were actually invented by a barista experimenting with iced beverages. There are two main types, blended creams and blended coffees. Both bases contain milk but the coffee frappuccino base comes in two variations; decaf, and light, a coffee base sweetened with Splenda containing fewer calories. The popularity of the Frappuccino is often credited to the many available variations including:

    . Coffee Base: Mocha, Caramel, White Mocha, Java Chip, Banana Coconut(seasonal), or any of the other syrups.
    . Creme Base (CBB): Vanilla Bean, Double Chocolate Chip, Strawberry, White Mocha, Green Tea (usually blended with raspberry, blackberry, or melon syrup), Coconut Creme(seasonal), or any of the other syrups.
    . Non-Dairy: Tangerine/Passion Tea, Pomegranate/Green Tea, Blended Strawberry Lemonade.
    Seasonal frappuccino variants are also available at certain times of year.

    Staffing

    There are usually two to four baristas (or "partners," as Starbucks employees are called) in each store at any one time with at least one being a Shift Supervisor, Assistant Manager or Store manager, depending on the business volumes. Baristas in black aprons are "Coffee Masters". These aprons are worn by partners who have completed the Coffee Master course and achieved a high standing during their certification, which educates partners in not only the tasting, but also growing, roasting and purchasing (including fair trade practices) aspects of the coffee industry.

    It was policy in the past that a partner be a shift supervisor, assistant store manager, or store manager in order to become a Coffee Master. Starbucks has recently changed this stance and now allows all partners the opportunity to become a Coffee Master.

    Starbucks offers full benefits such as health and vision insurance as well as stock-option grants and 401k with matching to employees who put in as few as 20 hours a week.

    As of 2007, Starbucks was voted as the sixteenth best company to work for in the United States. Just last year, Starbucks held the honors again ranked at twenty ninth. Also in 2005 it was voted the eleventh best.

    Marketing

    Starbucks' marketing strategy involves positioning the local Starbucks outlet as a "third place" (besides home and work) to spend time, and the stores are designed to make this easy and comfortable. The café section of the store is often outfitted with comfortable stuffed chairs and tables with hard-backed chairs. There are ample electrical outlets providing free electricity for patrons using or charging their portable music devices or laptop computers. Most stores in the U.S. and in some other markets also have wireless Internet access (although this access is not free, as it is in some independent coffee shops).

    CEO, Howard Schultz, has talked about the tension that exists in the company between their rapid expansion (they aim to eventually operate 40,000 retail stores) and their desire to act like a small company.

    The company is noted for its non-smoking policy at almost all of its outlets, despite predictions that this would never succeed in markets such as Germany, where there are otherwise few restrictions on smoking. Outlets in Vienna and Mexico City, which have smoking rooms separated by double doors from the coffee shop itself, and a smoking room upstairs in the Largo do Senado, Macau branch are the closest the company has come to making an exception. According to the company, the smoking ban is to ensure that the coffee aroma is not adulterated. The company also asks its employees to refrain from wearing strong perfumes for similar reasons. Starbucks generally does not prohibit smoking in outside seating areas.

    Starbucks does not generally offer promotional prices on its beverages (although retail merchandise is frequently marked-down). It has a reputation for having pricey drinks, though as of early 2006, Dunkin' Donuts charged even more for a large cup of coffee ($1.95 vs. $1.80 at Starbucks). In late 2006, Starbucks announced that it would raise prices by $0.05 USD, at the beginning of the new fiscal year, October 2, 2006.


    Global expansion

    Starbucks President Martin Coles has said the company plans to eventually have 20,000 locations overseas, with a substantial portion of those in China. Stores are now found in Australia, Austria, Bahamas, Bahrain, Brazil, Canada, Chile, China (including Hong Kong), Cyprus, Egypt, France, Germany, Greece, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Oman, Peru, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, and the United Kingdom.

    In 1999, Starbucks opened the first store in mainland China Beijing's China World Trade Center. One of the chain's best-selling drinks in China is the caramel macchiato. It costs about $4 for a grande size. In 2000, it opened a store inside the Forbidden City where the Chinese emperors used to live in Beijing. In the same year, it also opened stores in Shanghai. In 2004, Chinese new regulations made it easier for Starbucks and other retailers to expand without local partners. In 2006, Starbucks opened more stores in China's big cities after buying a large local partner. In early 2007, there have been reports indicating Starbucks may be forced to withdraw from the Forbidden City. Although Starbucks is the world's largest coffee house chain, it is not present in the Nordic countries; Norway, Finland, Denmark, and Sweden (in that order) have the highest per capita coffee consumption in the world. Starbucks also does not have stores in Italy, the birthplace of many of its drinks, although Italian expansion is being planned.

    Other products
    Starbucks recently entered the music and film business. Starbucks Entertainment is one of the producers of the 2006 film Akeelah and the Bee. Retail stores heavily advertised the film before its release.


    Hear Music

    Hear Music is the brand name of Starbucks' retail music concept. Hear Music began as a catalog company in 1990 and was purchased by Starbucks in 1999. The Hear Music brand currently has four components:

    . the music that each location plays and the accompanying XM radio channel (XM 75)
    . in-store CD sales, including Starbucks exclusives
    . specially branded retail stores
    . sales through the iTunes Store

    The first Starbucks Hear Music Coffeehouse is in Santa Monica, California, on the Third Street Promenade. Three more locations are at the River Walk in San Antonio (opened December 2005), South Beach in Miami, Florida (opened February 2006), and Bellevue Square in Bellevue, Washington (opened November 2006). There is also a Hear Music Store in Berkeley, California. Ten Starbucks locations in Seattle and Austin, Texas, also have Hear Music "media bars," kiosks that let customers create their own mix CDs. The music section in Chapters, a Canadian bookstore chain, was at one time a licensed version of the Hear Music concept, but Chapters no longer uses the brand name.

    Links

    Starbucks Official website
    http://www.starbucks.com/
    Starbucks logo
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