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    A1 Steak Sauce Condiments, Sauces, Seasoning
    Bull's Eye BBQ Sauce Condiments, Sauces, Seasoning
    Deluxe Original Macaroni and Cheese Dinner Main Dish
    Shake'n Bake Appetizers, Salads, Snacks, Soups
    Thousand Island Dressing Condiments, Sauces, Seasoning
    Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. Philip Morris Cos., now known as Altria Group, acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985. Altria sold 280 million Kraft shares via an initial public offering in 2001, retaining an 88.1% stake. On January 31, 2007, after months of speculation, the company announced that these shares would be spun off to Altria shareholders on March 30, 2007.

    Kraft is headquartered in Northfield, Illinois, USA, a Chicago suburb. Kraft Foods markets many popular brands in more than 155 countries.

    Kraft Foods is named after James L. Kraft.

    Diversity

    Kraft received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. In June 2006, Kraft appointed Irene Rosenfeld, a woman, to succeed Roger Deromedi as CEO.

    Kraft Foods in the news

    In 1992, the gelatin industry, in particular Kraft's Atlantic Gelatin plant in Woburn, Massachusetts, which supplies the vast majority of Jell-O, came under scrutiny for a history of noxious smells, toxic waste releases into Boston Harbor, and a policy of corporate secrecy. Heading off a rash of local complaints, industry lobbyists invited Massachusetts state representatives Paul Casey and Carol Donovan into the plant. However, the representatives were barred from going past the conference room. Repeated requests for a plant tour by journalists were refused. In 1993 the plant was hit with a $250,000 fine for violating the Clean Air Act of 1970. In a February 4, 1996 article, the Associated Press reported that a Massachusetts Department of Environmental Protection official was one of only a few outsiders who had seen the inside of the Woburn plant.

    In 2005, Kraft was sued for spamming its Gevalia coffee brand by Hypertouch, an ISP. Kraft was accused of sending multiple waves of spam to the ISP, and the action brought under the CAN-SPAM Act of 2003 act. At the time of writing, the suit had not yet been ruled upon.

    Kraft began a major restructuring process in January 2004, following a year of poor sales, (blamed largely on the rising health consciousness of Americans), and the sacking of co-CEO Betsy Holden. The company announced closures of 19 production facilities worldwide and the reduction of 5500 jobs, as well as the sale of 10% of its branded products. It has since revealed that Kraft Foods expects to eliminate 8000 jobs, roughly 8% of its workforce.

    Kraft Foods sold several brands after its Nabisco merger. It sold Lifesavers Co. to Wrigley, its certain Canada grocery items, particularly Del Monte and Aylmer to CanGro, its sugar confectionery business and its pet snacks business under the Milk-Bone brand to Del Monte Foods.

    Kraft bought several brands parallel to its portfolio, like Boca Burger Co., which makes Boca meat alternatives, Fruit20, and Veryfine beverages.

    There is also a possible spin-off from Altria that can cause short-term volatility in trading volume and the price of its common stock. Altria owns 87.2% of the company's capital stock, and has 98.3% voting power.

    There are also speculations that it will acquire Danone--after confirming that PepsiCo's alleged acquisition of this dairy, snack and beverage giant will not happen. Kraft and Danone are not stating anything about this issue. And as Altria will spin off all of its Kraft shares, Kraft has the ability to use their stock as a currency for acquisitions, and the Danone acquisition is another hot topic among stockholders.

    Also, Kraft was stopped in producing a controversial sweet called Gummi Roadkill, after animal rights groups said this would encourage animal cruelty. These gummy sweets were in the shape of animals that had been victims of roadkill.

    In 2006 Kraft Foods announced that it was closing down a plant in Rupert, Idaho.

    Altria announced on January 31, 2007 that it will sell all the remaining Kraft Foods' shares to Altria's shareholders, each will be given 0.7 share of Kraft for every Altria share they have. This was done for Kraft to acquire companies using its stock as its currency to compete effectively in the industry, and for the two entities to be managed effectively.

    Sponsorships

    Kraft Foods is an official partner and sponsor of Major League Soccer and sponsors the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour.

    Brands

    Kraft Foods' core businesses are in beverage, cheese and dairy, snackfoods and confectionery, convenience foods and cereals.

    Notable products produced by Kraft Foods are :
    A1 Steak Sauce
    Africana Romania
    Ali Coffee
    Athenos mediterranean food products
    Baker's
    Boca Burger Vegetarian products
    Bonox
    Breakstone's or Knudsen's
    California Pizza Kitchen (Only products sold in grocery stores)
    Calumet baking powder
    Capri Sun (US)
    Carte Noire (Sold mainly in France)
    Charada (Peru)
    Cheese Nips
    Cheez Whiz
    Chips Ahoy!
    Claussen
    Clight
    Cool Whip
    Corn Nuts
    Coronita (Peru)
    Côte d'Or
    Country Time (Only powder drink mix)
    Cracker Barrel
    Cream of Wheat
    Crystal Light
    Daim
    Dairylea (UK)
    Del Monte beverage in Canada
    DiGiorno (Delissio in Canada)
    Easy Cheese
    Eden
    Estrella Potato Chips (Sweden)
    Field (Peru)
    Fruit2o
    General Foods International coffee and other hot beverages
    Gevalia
    Grey Poupon
    Handi-Snacks
    Honey Maid
    Jack's
    Jacobs (sold mainly in Central Europe)
    Japp (Scandinavia)
    Jell-O gelatin
    Kaffee HAG
    Kenco (UK)
    Knox gelatin
    Knudsen (cottage cheese, sour cream)
    Kong Haakon (Norway)
    Kool-Aid
    Kraft Macaroni and cheese (known as Kraft Dinner in Canada, and includes Kraft Easymac)
    Kraft Mayo
    Kraft Peanut Butter
    Kraft Singles
    Kraft Salad Dressings
    Lacta
    Maarud Potato Chips (Norway)
    Marabou (Sweden)
    Maxwell House
    Milka
    Minute Rice
    Miracle Whip
    Miracoli
    Mostro (Peru)
    Nabisco (and their Canadian division Christie)
    Nabob (in Canada)
    Non-Stop (Scandinavia)
    O'boy (Scandinavia & Estonia)
    Oreo
    Oscar Mayer
    Grated Parmesan cheese
    Philadelphia cream cheese
    Planters
    Poiana Romania
    Polly-O cheese
    Post Cereal and its many brands
    P'tit Québec
    Premium
    Pretzels
    Prince Polo
    Ritz
    Seven Seas
    Shake 'n Bake
    Snackabouts (Nabisco biscuits with Vegemite, Peanut Butter, Cream Cheese, or Cheddar Cheese)
    SnackWell's
    Starbucks (Only products sold in grocery stores)
    Stove Top stuffing
    Taco Bell (Only products sold in grocery stores)
    Tang
    Tassimo T-DISCS.
    Terry's chocolates
    Terry's Chocolate Orange
    Toblerone
    Tombstone
    Triscuit
    Twist
    Vegemite
    Velveeta

    Some former brands

    Cream of Wheat sold to B&G Foods in 2007
    Cream of Rice sold to B&G Foods in 2007
    Minute Rice in 2006
    Milk-Bone (sold to Del Monte Foods in 2006)
    Del Monte, Aylmer, Coronation and other grocery products in Canada (sold to CanGro in 2005)
    Life Savers and Altoids (sold to Wm. Wrigley Jr. Company in 2005)
    Celestial Seasonings (Bought back by original owners in 1988)
    Koogle flavored peanut butter, discontinued
    Life Savers in Canada. (sold to Hershey's in 1987 then sold to Beta Brands in 1996 then sold to Wm. Wrigley Jr. Company in 2005)
    Farley's & Sathers now independent.
    Trolli (sold to Wm. Wrigley Jr. Company and then to Farley's & Sathers)
    Cheddarie cheese spread, discontinued
    Breyers yogurt, sold to CoolBrands International

    Links

    Kraft Corporate Website
    http://www.kraft.com/
    Kraft logo
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