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    Burger King (often abbreviated to BK) is a large international chain of fast food restaurants, predominantly selling burgers, french fries, soft drinks, desserts, and various sandwiches. Hungry Jack's is a franchisee of Burger King that owns, operates and franchises over 300 restaurants in Australia.


    Burger King's first restaurant, originally called Insta Burger King, was opened on December 4, 1954 in a suburb of Miami, Florida, USA by James McLamore and David Edgerton, who were both alumni of the Cornell University School of Hotel Administration. McLamore had visited the hamburger stand belonging to Dick and Mac McDonald in San Bernardino, California; being able to sense potential in their innovative assembly line-based production system, he decided to create a version of his own.

    Coincidentally, the McDonald Brothers's milkshake machine was sold to them by Ray Kroc, who later bought the McDonald's restaurant chain from them and oversaw its worldwide expansion.

    In 1967, Burger King was bought by Pillsbury, which was bought by Grand Metropolitan PLC of Britain in 1988.

    In 1989, the Burger King brand acquired many locations of its major UK rival Wimpy when its parent company bought the brand from its previous owner United Biscuits and re-branded them as "Burger King", giving it an even greater presence in that country. While other "Wimpy" locations are still trading today (now independent from BK) they no longer have the presence they once did (the market is now dominated by Burger King and the larger McDonald's).

    In 1997, Grand Metropolitan merged with Guinness to form a company called Diageo.

    On Friday, December 13, 2002, Burger King was purchased from Diageo for $1.5 (US) billion by a private equity group headed by Stanley Foster and the investment firm Texas Pacific Group (TPG)[1]. The company planned to go public within the next two years, though this was delayed until 2006. The new owners, through several new CEOs, revitalized the company; they realized about $367 million of the dividends.

    On February 1, 2006, CEO Greg Brenneman announced TPG's plans to turn Burger King into a publicly traded company by issuing an Initial Public Offering. On February 16, the company announced it had filed its registration for the IPO with the Securities and Exchange Commission. On May 18, 2006, Burger King began trading on the New York Stock Exchange under the ticker symbol BKC.

    Key Dates:

    . 1954: James McLamore and David Edgerton establish Burger King Corporation.
    . 1957: The Whopper is launched.
    . 1959: The company begins to expand through franchising.
    . 1967: Burger King is sold to Pillsbury.
    . 1977: Donald Smith is hired to restructure the firm's franchise system.
    . 1982: Burger King claims its grilled burgers are better than competitors McDonald's and Wendy's fried burgers.
    . 1989: Grand Metropolitan plc acquires Pillsbury.
    . 1997: The firm launches a $70 million french fry advertising campaign; Grand Metropolitan merges with Guinness to form Diageo plc.
    . 2002: A group of investors led by Texas Pacific Group acquire Burger King.

    Trademark disputes

    As it expanded in the United States, Burger King found that smaller operations had previously been using the name. One such restaurant in Mattoon, Illinois negotiated a settlement that forbids the chain from opening locations within 20 miles (32 km). See Burger King (Mattoon, Illinois).

    In a trademark settlement with San Antonio local chain Whopper Burger, Burger King was not allowed to open locations within two counties of the city. The chain was ultimately bought out in the mid 80s, opening the way for San Antonio Burger King locations.

    A trademark conflict also arose in Australia with Hungry Jack's trademark.

    Facts and figures

    Burger King Holdings is the parent company of Burger King, in the US it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of Texas Pacific Group, Bain Capital, and Goldman Sachs each owning about 25% of the company.

    Historically, Burger King has been the second largest burger chain in North America, behind McDonald's. However, Burger King's revenues and market share have been declining. In the early 2000s, Burger King fell to a near tie for second place with Wendy's. Burger King has been closing under-performing stores and changing its marketing strategy in an attempt to turn its fortunes around. In fiscal year 2002, the firm had US $11.3 billion in total sales.

    As of 2006, there are more than 11,220 Burger King outlets in 61 countries. 66% of the restaurants are in the United States. The company has more than 340,000 employees who serve approximately 11.4 million customers daily.

    Almost 90% of Burger King restaurants are privately owned and operated, or franchised. While Burger King Corporation sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. For example, Magic Johnson's company Magic Johnson Enterprises purchased 30 Burger King stores on June 7, 2004. The stores were redecorated with a sports memorabilia theme. These locations officially reopened on December 3, 2004.

    Burger King has a longstanding presence at U.S. Army and U.S. Air Force installations worldwide, dating back to the 1980s under a contract with Army and Air Force Exchange Service. Today, while other chains such as Taco Bell, Popeye's and Subway have a presence on military bases, virtually every major Army and Air Force installation hosts a BK restaurant. Many Burger King outlets, even inside cities, require customers to operate a motor vehicle to purchase food during late evening hours.

    Burger King is one of the few companies that does not accept communication via email.


    Burger King predominantly sells hamburgers, various types of chicken sandwiches, french fries, soft drinks, and desserts. In many markets BK offers salads and vegetarian items, wraps and other localized fare. This section provides a brief sampling of items common to BK's company-wide menu, a more complete listing can be found in the Burger King Products article.

    . Burger King's trademark product is a hamburger called the Whopper. The Whopper is also a line of sandwiches all made with the same ingredients. The regular Whopper has a 4 ounce burger patty, mayonnaise, lettuce, tomato, ketchup, onion and pickle on a sesame seed roll. It is available in all markets.
    . The Angus Burger is a larger burger made with Angus beef. It is served with mayonnaise, lettuce, tomato, onion and steak sauce on a corn-dusted bun. It is available in the North American, Spanish and UK markets. In Italy it is called the Big Boss Burger.
    . The BK XXL line of sandwiches is a group of double cheeseburgers made with two 4 ounce burger patties similar to the double whopper sold in North America. The line is only sold in Europe.
    . The BK Crown Jewels line is a group of sandwiches available in New Zealand. They are both beef and grilled chicken sandwiches with higher quality ingredients aimed at the adult market.

    Chicken & fish
    . BK has one market-wide chicken sandwich and several "secondary" ones that are offered on a regional basis. The Original Chicken Sandwich is the "main" chicken sandwich sold by BK. It is made with mayonnaise and lettuce and is served on a long sesame seed bun. It is available in all markets, except Australia, under various names.
    . BK offers several variations on its grilled chicken sandwich, none of which are sold company-wide.
    . BK's primary chicken piece product is called Chicken Tenders. They are shaped and breaded pieces of deep-fried, white-meat chicken. They are sold in the majority of its markets, sometimes under a different name: in Australia, Chicken Tenders are marketed as Chicken Strips, and in Germany as King Nuggets.
    . BK sells a fish sandwich that varies in size, ingredients and breads depending on the market it is sold.

    . As with most QSR restaurants, Burger King's main breakfast menu products are breakfast sandwiches.
    . The Croissan'Wich is the signature breakfast sandwich in the US. The Croissan'Wich is also a family of breakfast sandwiches in various sizes and configurations. It also sold international markets as the Croissant Sandwich.
    . BK offers regional and international breakfast sandwiches made on various types of breads. that BK offers are bakery style rolls, toast, biscuits, bagels or English muffins.
    . In most markets, breakfast sandwiches are usually made with a sausage patty, eggs and American cheese. Bacon, ham or other local meats can be substituted for the sausage or the sandwiches can be made without any meat.

    Other products
    . Burger King's Kids Club Meals are offered to compete with the popular Happy Meal from McDonald's and the Wendy's Kid's Meal from Wendy's. In most markets three varieties form the Kids Meal base: Chicken Tenders, hamburger, or cheeseburger.
    . Burger King has a line of Salads that are available in a variety of types, ingredients and sizes, depending in which country they are sold. Examples include garden salad, Caesar salad and Greek salad.
    . BK offers several different types of desserts, primarily pies or tortes, donuts, soft serve ice cream and sundaes. Flavors and fillings will vary upon the market sold.
    . BK sells french fries (chips or pommes frites) and onion rings as side orders. In Turkey and Europe, they also sell potato wedges, a type of French fry that is thick cut and wedge shaped. Burger King recently introduced a redesigned French fry container called the "Frypod", likely a portmanteau of fry and iPod. The Frypod is designed to fit into a car's cupholder.


    The famous Burger King "bun halves" logo made its debut in 1969 and endured well into the 1990s. As its name implies, it was meant to resemble a hamburger: the logo had two orange semi-circular "buns" surrounding the name, which was the "meat" of the logo. In 1994 BK updated the logo with a graphical tightening, replacing the aging "bulging" font with a smoother font with rounded edges. In addition, all secondary signing, such as roof and directional signs, was also updated with new rounded font.

    In 1999, BK again revised its logo. The new Burger King logo is a stylized version of the original "bun halves" logo. BK changed the color the restaurant's name from orange to red lettering, while leaving them sandwiched between two yellow bun halves. The new logo also tilts the bun halves and the font on an axis, has a smaller "bun" motif and wraps the burger with a blue swirl giving it a more circular appearance. Most restaurants did not acquire newer signs with the new logo until 2001. Again all secondary signage was updated with the new logo and type face, and all sign posts were repainted to match the blue coloring of the new swirl from their original black.

    The Hungry Jack's logo is based on the original Burger King "bun halves" design, and has been used since Hungry Jack's founding in 1971. HJ currently uses an updated version of the "bun halves" logo, featuring the smoother font used in revised Burger King logo from 1994.

    Burger King in pop culture

    . The North American New Wave band Devo used the words of Burger King's "hold the pickles, hold the lettuce" jingle verbatim in their song "Too Much Paranoias", from their debut album Q: Are We Not Men? A: We Are Devo (1978).
    . In Robert A. Heinlein's novel Friday, The main characters stop to eat in a 22nd Century BK.
    . In the recent movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Sacha Baron Cohen's character says "Nice, I like" when eating at a BK.
    . In Pulp Fiction, after a discussion of McDonald's product names in France, Samuel L. Jackson's character asks John Travolta's character what a Whopper is called, to which he replies "I don't know, I didn't go into Burger King."
    . In Back to the Future, the character Dave McFly works at a BK, and a BK is also seen next to Doc's garage.
    . Eminem mentions BK in his song The Real Slim Shady.
    . In Planes, Trains, and Automobiles, John Candy's character remarks that his bottom feels like a "big Whopper" after sitting on a very hot car seat. He goes on to explain that he is afraid to look at his behind, as there may be "griddle marks" on it.
    . In The Beverly Hillbillies movie, Dabney Coleman's character's son sees his future as "grilling frozen cow parts at Burger King" after being threatened with the loss of his inheritance.
    . Burger King is indirectly mentioned in issue #6 of the Sonic X comic book (along with Domino's Pizza) when the main characters are discussing the food available on Earth.
    . Dane Cook mentions a previous job with Burger King referring to it as the "B.K. Lounge".
    . In the Digital Underground hit from 1989 "The Humpty Dance", faux lead singer "Humpty Hump" (a.k.a. Shok-G) sings how he "Once got busy in a Burger King bathroom"
    . In the 1991 movie King Ralph, the main character, played by John Goodman, and his date stopped at a BK while in London.
    . In The Cosby Show, the father Cliff Huxtable, played by Bill Cosby, tells his son that life isn't Burger King; "Because this isn't Burger King You and you can't have it your way." In the episode, his son Theo was questioning test question styles.
    . In the anime Series SuperGALS a restaurant with the name "Burger Queen" can be seen, a pun on BKs name. There was a chain called Burger Queen in the US, but it has since closed.
    . In Friends, David Schwimmer's character, Ross, claims to see Matt LeBlanc's Joey Tribbiani at a Burger King
    . In the movie Men In Black II, in MIB HQ you can see a Burger King in the background when they are telling the newly arriving aliens what to do. (Licensed cross promotion with BK).
    . In the April 13, 2005 episode of The Simple Life, stars Paris Hilton and Nicole Richie prepare an ad campaign for BK at CB+B, later and work at a Burger King.[3] (licensed cross-promotion with BK)
    . In the 2005 season of the Apprentice, the teams competed in a contest to design a sandwich for BK to sell. The winners product, "Western Angus Steak Burger", was introduced the day after the episode aired.[4] (licensed cross-promotion with BK)
    . In one episode of Family Guy Peter had a part time job at Burger King
    . In a Dane Cook routine Dane tells about when he was 17 and worked at BK Lounge


    Burger King Canada (North America)

    Burger King Mexico (North America)

    Burger King US (North America)

    Burger King Germany (Europe)

    Burger King Italy (Europe)

    Burger King The Netherlands (Europe)

    Burger King Spain (Europe)

    Burger King Sweden (Europe)

    Burger King Turkey (Europe)

    Burger King UK/Ireland (Europe)

    Burger King Argentina (South America)

    Burger King Brazil (South America)

    Burger King Chile (South America)

    Hungry Jack's website (Oceania)

    Burger King New Zealand (Oceania)

    Official Honbatz website

    New Official BK Kid's (US) website

    Burger King US Nutritional Brochure

    Burger King Product Ingredients List

    Burger King Brazil Nutritional Brochure
    Burger King logo
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