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Ben and jerry's logo   Ben and jerry's
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    Fresh georgia peach ice cream Breakfast, Brunch, Desserts
    Ben & Jerry's is a brand of ice cream, frozen yogurt, sorbet, and novelty products, manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, and owned by Unilever.

    History

    Friends since 7th grade, in 1978 Ben Cohen and Jerry Greenfield took a $5 correspondence course in ice cream-making from the Pennsylvania State University. They founded the company the same year in a renovated gas station in Burlington, Vermont, using distinctive production methods they learned from Steve Herrell. Starting with a $12,000 investment ($4,000 of which was borrowed), the company built a devoted following for their products and business practices.

    The company experienced difficulties with their distribution early on. Ice cream brand Häagen-Dazs, at the time a subsidiary of Pillsbury, tried to force independent distributors to choose one of the brands, and Ben & Jerry's filed a lawsuit against the Häagen-Dazs subsidiary saying that it had acted illegally in its operation and was trying to put Ben & Jerry's out of business. To coincide with the lawsuit, Cohen and Greenfield also began the "What is the Doughboy afraid of?" campaign to raise public awareness. This campaign included stickers placed on all Ben & Jerry's Ice Cream products with a hotline number where people could complain, or query. Notably, the phone number Ben & Jerry's placed on its products was a Häagen-Dazs phone number, so customers could complain directly to Ben & Jerry's competitor. They also encouraged a boycott of all Pillsbury subsidiaries, which included Burger King.

    Pillsbury went to Ben & Jerry's with an out-of-court settlement and signed an agreement that stated it would not impose any such rules on the suppliers. The Ben & Jerry's brand grew tremendously, partly because of the success of the "David and Goliath" case and the publicity the brand received because of it.

    The capital raised from their IPO helped fuel rapid expansion, but also reduced the founders' control.

    In 1988, Cohen and Greenfield were named "U.S. Small Business Persons of the Year" by President Ronald Reagan.

    After a failed attempt by Cohen to return the company to private ownership, Ben & Jerry's was purchased in August 2000 by the Unilever conglomerate for slightly over $326.43 million. Greenfield made about $19.0 million through the deal, and Cohen about $46 million. Other Unilever brands of ice cream include Good Humor, Klondike, Breyers, Magnum, Wall's, and Solero. For European markets the ice cream is made at a Unilever factory located in Hellendoorn, Netherlands.

    The company is known for the use of natural ingredients; for example, the farmers that provide their cream pledge that it comes from cows that are free from Bovine Growth Hormone. However, in 2002, the Center for Science in the Public Interest (CSPI) accused Ben & Jerry's of abusing the "All Natural" label for using artificial flavors, hydrogenated oils, and other factory-made substances in their products. Ben & Jerry's official response was that they used a different definition of "all natural" than the CSPI.

    In August 2006, Ben & Jerry's came under criticism from the Humane Society of the United States for using eggs in its ice cream that come from hens confined in battery cages. In September 2006, Ben and Jerry's announced a new policy of using only cage-free eggs.

    The packaging for their pint containers is made from recycled, bleach-free paper. The company is supporting research into thermoacoustic refrigeration to minimize the potential negative environmental impact from using ozone-depleting refrigerants.

    Some of their ice cream flavors are named after musicians, such as their most popular flavor Cherry Garcia, named after Jerry Garcia, and Phish Food, named after the Vermont-based band Phish, "Wavy Gravy" named after hippie and clown Wavy Gravy (as told by Wavy, was discontinued because of its high cost), as well as Dave Matthews Band Magic Brownies, and now defunct One Sweet Whirled, named after the Dave Matthews Band's regularly played song "One Sweet World".

    Flavors from the company come and go, with seasonal "Limited Batch" flavors appearing each year. Other types, such as Rum Raisin, were retired, entering what is referred to as the "flavor graveyard".

    Despite their strong reputation in the LGBT community, the Unilever subsidiary only scored a 71% on the Corporate Equality Index by the Human Rights Campaign between 2002 and 2005, falling to 50% in 2006.

    In 2005, Ben & Jerry's opened a store in Austin, Texas, operated by LifeWorks, a community organization that helps at-risk youth and families. The store provides job opportunities for LifeWorks clients. All profits from the store go directly to LifeWorks and Ben & Jerry's does not collect a franchise fee.

    Also in 2005, the company hosted "Sundae on the Common" on Clapham Common, where for a £5 ticket, visitors could have unlimited ice cream, listen to live performances by The Thrills and other bands, and go on fun rides. The 2006 event took place on Sunday 30th July; tickets went on sale on the 19th May 2006 and sold out in 8 hours. Ticket proceeds went to regenerating Clapham Common.

    Ben & Jerry's has collaborated with the World Wildlife Fund and explorer Marc Cornelissen to open the Climate Change College. Its aims are to educate normal young people on the science, the politics and the campaign strategies behind climate change so that they can then produce a successful campaign of their own. Students become ambassadors for preventing global warming and do their own research in the Arctic.

    Each year on one day either in late April or early May, Ben & Jerry's observes Free Cone Day, on the anniversary of its opening, as a "thank you" to its customers. On this day, over one million cones are given away. The 28th annual Free Cone Day was held on April 25, 2006.

    Ben & Jerry's flavors

    SE = Flavor contains pieces manufactured on shared equipment with products that contain nuts.
    DE = Manufactured Kosher on Dairy Equipment.
    SS = Scoop Shop only

    Just released

    . Banana Split - (Walnuts) - Banana and strawberry ice creams with walnuts, fudge chunks, and a fudge swirl.
    . Mint Chocolate Chunk - Mint ice cream with fudge chunks.
    . Chocolate Fudge Brownie Milkshake - A milk beverage all shook up with rich chocolate and other natural flavors.
    . Chunky Monkey Milkshake - A milk beverage swirled with bananas, chocolate and other natural flavors
    . Cherry Garcia Milkshake - A milk beverage swirled with cherry, chocolate and other natural flavors

    Ice cream

    . American Pie - Apple pie ice cream with apples and pie crust pieces.
    . Bananas on the Rum – (SS) – Banana ice cream with a buttery rum-brown sugar swirl.
    . Black & Tan - Chocolate & Cream Stout Ice Creams Topped with a Cream Stout Ice Cream Head
    . Brownie Batter - Brownie Batter Ice Cream with a Rich Brownie Batter Swirl
    . Butter Pecan – (Pecans) – Rich buttery ice cream with roasted pecans.
    . Caramel Chew- Vanilla ice cream with swirls of caramel and small caramel filled chocolates.
    . Cherry Garcia – Cherry ice cream with cherries and fudge flakes.
    . Chocolate – Chocolate ice cream.
    . Chocolate Chip Cookie Dough – Vanilla ice cream with globs of chocolate chip cookie dough.
    . Chocolate Fudge Brownie – Chocolate ice cream with fudge brownies.
    . Chocolate Peanut Butter Swirl – (Peanuts, SS) – Milk chocolate ice cream with a thick peanut butter swirl.
    . Chocolate Therapy – Chocolate ice cream with chocolate cookies and swirls of chocolate pudding ice cream.
    . Chubby Hubby - (Peanuts) - Fudge-Covered Peanut Butter-Filled Pretzels in Vanilla Malt Ice Cream Rippled with Fudge & Peanut Butter.
    . Chunky Monkey – (Walnuts) – Banana ice cream with fudge chunks and walnuts.
    . Coconut Almond Fudge Chip – (Almonds, SS) – Coconut ice cream with fudge chips and roasted almonds.
    . Coffee – Coffee ice cream made with Fair Trade Certified coffee extract.
    . CoffeeCoffee BuzzBuzzBuzz – (SS) – Coffee ice cream made with Fair Trade Certified coffee extract, with espresso bean fudge chunks.
    . Coffee Heath Bar Crunch - Coffee Ice Cream with Chunks of HEATH Bar Crunch (made with Fair Trade Certified coffee)
    . Dave Matthews Band Magic Brownies - Vanilla Ice Cream with Swirls of Raspberry & Brownies
    . Dublin Mudslide – Irish cream liqueur ice cream with chocolate chocolate chip cookies and a coffee fudge swirl.
    . Everything But The... – Vanilla HEATH Bar Crunch / New York Super Fudge Chunk / Peanut Butter Cup. A Collision of Chocolate Ice Cream & Vanilla Ice Cream mixed with HEATH Bar Chunks, White Chocolatey Chunks, Peanut Butter Cups & Chocolatey-Covered Almonds.
    . Fossil Fuel - Sweet Cream Ice Cream with Chocolate Cookie Pieces, Fudge Dinosaurs and a Fudge Swirl
    . Karamel Sutra - A Core of Soft Caramel Encircled by Chocolate & Caramel Ice Creams & Fudge Chips
    . Marsha Marsha Marshmallow - Chocolate Ice Cream with Fudge Chunks & Toasted Marshmallow & Graham Cracker Swirls
    . Mint Chocolate Cookie - Peppermint Ice Cream with Oxford Creme Cookies
    . Neapolitan Dynamite - Cherry Garcia and Chocolate Fudge Brownie ice creams
    . New York Super Fudge Chunk – (Assorted Nuts) – Chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds.
    . Oatmeal Cookie Chunk – Sweet cream cinnamon ice cream with chunks of oatmeal cookies and fudge.
    . Peanut Butter Cup – (Peanuts) – Peanut butter ice cream with real peanut butter cups.
    . Phish Food – (SE) – Chocolate ice cream with gooey marshmallow and caramel swirls and chocolate fish.
    . Pistachio Pistachio - (Pistachios) - Pistachio Ice Cream with Lightly Roasted Pistachios
    . Pumpkin Cheesecake - (SS) - Pumpkin cheesecake ice cream with a thick graham cracker swirl.
    . Strawberry – (SS) – Strawberry ice cream with frozen strawberries.
    . Strawberry Cheesecake – Strawberry cheesecake ice cream with strawberries and a thick graham cracker swirl.
    . Sublime Key Lime Pie - (SS) - Key lime ice cream with a tangy lime twist, fluffy meringue swirl and pieces of pie crust.
    . Sweet Cream & Cookies – (SS) - Sweet cream ice cream with whole and broken chocolate sandwich cookies.
    . The Gobfather - The Flavor You Can't Refuse - (Almonds) - Chocolate Ice Cream with Fudge Covered Almonds & a Nougat Swirl
    . Triple Caramel Chunk – (SE, SS) – Caramel ice cream with a swirl of caramel and fudge covered caramel chunks.
    . Turtle Soup – (Cashews) – Vanilla ice cream with fudge-covered caramel cashews and a caramel swirl.
    . Vanilla – Vanilla ice cream with vanilla bean specks.
    . Vanilla Caramel Fudge - Vanilla Ice Cream with Swirls of Caramel & Fudge
    . Vanilla Heath Bar Crunch – (Almonds) – Vanilla ice cream with Heath® Bars.
    . Vermonty Python - Coffee liqueur ice cream with a chocolate cookie crumb swirl & fudge cows

    Low fat frozen yogurt

    . Black Raspberry - (SS) - Black Raspberry Low Fat Yogurt with Thick Black Raspberry Swirls
    . Cherry Garcia – Cherry low fat frozen yogurt with cherries and fudge flakes.
    . Chocolate Fudge Brownie – Chocolate low fat frozen yogurt with fudgy brownies.
    . Half Baked – Chocolate & vanilla low fat frozen yogurts with fudgy brownies and chocolate chip cookie dough.
    . Phish Food – Chocolate Frozen Yogurt with Gooey Marshmallow, a Caramel Swirl & Fudge Fish
    . Vanilla – Creamy low fat vanilla yogurt.

    Sorbet

    . Berried Treasure - Chunky Blueberry and Blackberry Sorbet Swirled with Zesty Lemon Sorbet.
    . Berry Berry Extraordinary – (DE) – Swirls of blueberry fruit sorbet and raspberry fruit sorbet.
    . Jamaican Me Crazy - (DE) Chunky pineapple sorbet with a passion fruit swirl.
    . Lemonade Stand – (DE, SS) – Lemon sorbet.
    . Mango Lime – (DE, SS) – Mango sorbet with a hint of lime.
    . Strawberry Kiwi – (DE) – Strawberry & kiwi fruit sorbet.

    No sugar added

    . Vanilla Fudge Chip – (SS) – Vanilla ice cream with fudge chips, sweetened with Splenda.

    Organic

    . Chocolate Fudge Brownie - Organic Chocolate Ice Cream with Organic Fudge Brownies
    . Strawberry - Organic Strawberry Ice Cream
    . Sweet Cream & Cookies - Organic Sweet Cream Ice Cream with Organic Chocolate Sandwich Cookies
    . Vanilla - Organic Vanilla Ice Cream

    Black Panther controversy

    In 1994, Ben & Jerry's faced controversy for using former Black Panther Party chairperson Bobby Seale in their ads and on the sides of ice cream containers.

    Black & Tan naming controversy
    In March 2006, Ben & Jerry's released Black & Tan, an ice cream flavor based on the Black and Tan "cream stout" drink, made from banana ice cream and non-alcoholic stout extract. With the packaging peeled off, the ice cream resembles a "pint" of beer.

    The name is controversial as the Black and Tans were (not exclusively) former British soldiers deployed as a secondary police force wearing uniforms of khaki and black in Ireland during the War of Independence after 1918 to assist the Royal Irish Constabulary (RIC) in their work. Once there, they participated in a number of atrocities (including the burning of the city of Cork). However, the name for the drink was first used in 1889, and predated these political events.

    On April 21, 2006, the company apologized for using the "Black & Tan" flavor name on its ice cream. A Ben & Jerry's spokesman was quoted as saying, "Any reference on our part to the British Army unit was absolutely unintentional and no ill-will was ever intended."

    Trivia

    . In the Bollywood movie Salaam Namaste, the lead character craves Ben & Jerry's Belgian Dark Chocolate ice cream during her pregnancy.
    . The Ben & Jerry's factory appeared in the film Me, Myself and Irene.
    . In the film Miss Congeniality, the lead character ordered a full pint of Ben & Jerry's Chocolate Chip Cookie Dough while having lunch at a bar.
    . A Ben & Jerry's store appeared in the movie World Trade Center. This is partly due to the fact that there really was a store in The Mall at the World Trade Center.
    . Ben & Jerry's was the first brand-name ice cream to be taken into space aboard the Space Shuttle.
    . Timothy McVeigh ordered two pints of Ben & Jerry's mint chocolate-chip ice cream as last meal before his execution that took place on June 11, 2001.
    . Ben & Jerry's was spoofed as Jen & Berry's Frozen Yogurt and Ice Cream in the 2006 South Park episode, "Smug Alert".

    links

    Official website
    http://www.benjerry.com/

    Ben & Jerry Bio at Greater Talent Network (Speakers Bureau)
    http://www.greatertalent.com/speakers/speakers.php?speakerid=152

    Climate Change College website
    http://www.climatechangecollege.org/

    Unilever website
    http://www.unilever.com/

    LifeWorks website
    http://www.lifeworksweb.org/

    Ubben Lecture at DePauw University
    http://www.depauw.edu/news/index.asp?id=12357

    Boston Phoenix Interview with founders Ben Cohen and Jerry Greenfield
    http://www.bostonphoenix.com/boston/news_features/qa/documents/03073228.asp
    Ben and jerry's logo
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